From what I gather, the founders were plowing ahead despite clear signs of failure in store. Looking at it that way, this is not a scam, but instead a story of

From what I gather, the founders were plowing ahead despite clear signs of failure in store. Looking at it that way, this is not a scam, but instead a story of the less glamorous side of entrepreneurship. It's unfortunate that a proper learning lesson has been turned into a laughing stock, but I guess that is also part of the lesson.