Because what Google and Apple have shown everyone is that a great interface is minimal, neat and efficient. The most useful webapps i've seen where always also

Because what Google and Apple have shown everyone is that a great interface is minimal, neat and efficient. The most useful webapps i've seen where always also websites with a minimal design (soup.io and animoto.com are examples of those, love the UIs, animoto is rather simple when editing.. startpage is overly complex to advertise the features)