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We operate in the public sector SaaS space. We tried all sorts of focused marketing, but by far the best results were obtained by 1) Picking up a list of munici
by nikanj 10y ago
We operate in the public sector SaaS space. We tried all sorts of focused marketing, but by far the best results were obtained by 1) Picking up a list of municipalities 2) Calling the main switchboard of each one and asking who makes decisions relevant to our business 3) Calling said person, setting up a live demo.
There's still immense power in the human-human interaction, even if it's not webscale.
- cheez 10y agoWhat's your average customer LTV?
- nikanj 10y agoHigh thousands to low tens of thousands per year, lifetime is hard to guestimate as there's very little churn in our business. We still retain practicly all the customers we've ever made.
- spacetexas 10y agoWould you mind sharing a link to your product?
- cheez 10y agoThanks for sharing. I figured that kind of revenue justifies the cold calling. Congrats on finding the niche!