I did it with Pavlok, which is a wearable device for waking up early and changing habits. The first 100 was done through writing blog posts, getting email subsc

I did it with Pavlok, which is a wearable device for waking up early and changing habits. The first 100 was done through writing blog posts, getting email subscribers. When we were ready with a basic prototype, we did a webinar presentation to our email list to pre-sell it (6 months before our indiegogo). We ended up selling about 200-300 prototypes before the webinar, and 300-400 pre-orders. When we launched our Indiegogo, we built up a ton of press, media, bloggers, email and social influencers, etc to announce our campaign all at the same time to make our indiegogo sell ~3000 units pretty quickly. Obviously it's a little different than software, but I find the launch methodology we used works in software launches too. [1] http://pavlok.com http://pavlok.com [2] https://www.indiegogo.com/projects/pavlok-breaks-bad-habits https://www.indiegogo.com/projects/pavlok-breaks-bad-habits [3] https://medium.com/@maneeshsethi/kickstarter-is-sorta-debt-a-bolt-case-study-4c879753d85d https://medium.com/@maneeshsethi/kickstarter-is-sorta-debt-a... -- this is an article that talks about how we built a hardware physical product without a real VC round.