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I've seen my current product go from 0 users to thousands. It is a business workflow tool where most users log several hours per day, so I understand that it's
by sb8244 9y ago
I've seen my current product go from 0 users to thousands. It is a business workflow tool where most users log several hours per day, so I understand that it's very unusual compared to other services.
The big thing for us was just a strong sales and marketing presence backed by a product team (my team) that listens for the user and the marketplace and responds quickly. It takes a little time but snowballed by just sticking to that formula. Sales is in the DNA of my work, and so they are very effective at all aspects of it.
Sounds like weak advice, but it worked for us.
- zachsnow 9y agoAgreed (coming from a similar spot it sounds like, in my case daily operations tools for SMBs): build a good product, and a sales team to sell it. Then sell it, all day, every day. Just make sure the product can back up sales!
- sb8244 9y agoKeeping churn in check is very important. High churn means something is wrong with the product.... Or maybe not? Implementation and support are important parts of the equation too. Product can't be garbage though.
- udkl 9y agoSure, but sales is expensive. Is there a trick or insight to keep sales costs low ?
- sb8244 9y agoIt almost baits me to pitch the company I work for. I would think we keep sales cheaper because of efficiency. We were very very good at setting up a very efficient pipeline of demo setter (sdr) to demo performer and closer (ae). I believe this is one of the more cost effective ways to scale because the specialization allows for getting really good at that one part of the pipeline.