The other commenter is generally right, I think. I think what the campus was really drawn to was the idea of a place where you could express unfiltered observat

The other commenter is generally right, I think. I think what the campus was really drawn to was the idea of a place where you could express unfiltered observations about the campus community. The anonymity of YikYak provided sufficient cover in that regard, but so does the Meme Page. This might sound absurd, but fitting these same observations into meme format almost provides the same amount of cover that anonymity does. Now, the anonymity of YikYak did mean that there were typically many more controversial posts, but those posts almost never got any traction. The Facebook meme page seems to fill the bulk of the void, in terms of broadly appealing, humorous observations about campus culture.