#1 - Optimize for the CHANCE of success, not the magnitude of it. Don't worry THAT much about the % of ownership. Worry about winning. #2 - Do worry about co

#1 - Optimize for the CHANCE of success, not the magnitude of it. Don't worry THAT much about the % of ownership. Worry about winning. #2 - Do worry about control and don't give it up. Plenty of investors don't require you to. "If you take money from anyone, like it or not, he is your boss :)" - that's simply not true. You ARE responsible to him, but you don't have to turn over the keys, nor do you have to turn over 50%. #3 - Get a co-founder. ;-) Spreads costs, and increases likelihood of success and gives you a nice excuse to have a majority of the board seats.