It took over my campus. It replaced several twitter accounts that were specific to my school where people would DM the twitter account and then they'd post it.

It took over my campus. It replaced several twitter accounts that were specific to my school where people would DM the twitter account and then they'd post it. It used to be the first thing I checked when something happened on campus (accident, event going on, wifi goes out, etc). People went crazy for YikYak and then they added required handles and removed being able to post on/read your university's feed when you left campus. It took them way too long to change it back and people moved on.