The use of graphics in this PDF/slideshow was incredibly effective, more so than most articles I read. The PDF lays out Uber's statements, and either lay it ov

The use of graphics in this PDF/slideshow was incredibly effective, more so than most articles I read. The PDF lays out Uber's statements, and either lay it over a real-world analogy (a road on a sinkhole for database corruption) or lay it over a picture that primes their response (like a picture of apples and oranges when they plan to respond that Uber is comparing different features of mysql to postgresql). The use of the elephant picture to give "elefacts" (sort of a parody on politifacts, where they evaluate the truth of uber's statements) is also great. The images add humor and reinforce the content - great use of graphics!