In addition to all the other great responses you have received, I would add that many consumers identify with a "person in our home town earning money" since th

In addition to all the other great responses you have received, I would add that many consumers identify with a "person in our home town earning money" since they live in a town and need to earn money. Or end up like Detroit. Racism blinds people. So does anti-racism. By providing a simple derogatory label one avoids the need to think and instead imposes their prejudice upon the world - ultimately doing the very thing they are decrying. Ironic. Both ignorant bullies lacking self-awareness, compassion, and empathy, but on opposite sides. If only they realized how much they have in common.