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The issue with this is that it rewards users for generating pageviews instead of taking an action. In the real world, when someone checks in at a business, odd
by myoung8 16y ago
The issue with this is that it rewards users for generating pageviews instead of taking an action.
In the real world, when someone checks in at a business, odds are they are buying something, creating that virtuous feedback loop.
The only way to make this really pay off for website owners is to tie it in deeply with a more robust rewards system, but that requires fairly custom integration...which gives me an idea!
If you could build something like MixPanel meets Foursquare (i.e. develop a JS API that makes it incredibly easy for developers to build a rewards system) that would be a big win for everyone.
- famfam 16y agoI agree that it only generates pageviews. I don't think it would be a huge leap to adapt it to optionally reward actions. The technical trick there would be a secure (e.g. ungameable) way to do it in JavaScript only... which I can't think of. Right now what I have in my head would definitely require some server side integration, which is no good. As a note, are you sure Foursquare is actually generating actions e.g. transactions? Or do people just passively check-in because they're already there. I would assume the latter. Thanks for the feedback!