Maybe. My own experience is quite the opposite, though. As a user, I dislike ads and run uBlock Origin everywhere. But as a seller (Amazon FBA), I have found

Maybe. My own experience is quite the opposite, though. As a user, I dislike ads and run uBlock Origin everywhere. But as a seller (Amazon FBA), I have found Google Ads to be incredibly effective. Much more so than Sponsored Products on Amazon, which goes on to suggest that not all product searches start on Amazon. Also, using Amazon tools for sellers is not a very pleasant experience. Everything is either broken or extremely complex, or inconsistent, or all three at a time. And let's not mention MWS (just look at the API documentation, it doesn't seem to have been updated since 1999). AWS is still fantastic, but clearly Seller Central wasn't built - and isn't maintained - by the same team! I think it's very possible that Amazon could collapse on its own weight -- if for example amazon.com became unavailable for a few days, and then had a hard time coming back up, etc. Amazon is a machine of infinite complexity, and the way they deal with it is to add more people, which makes it super bureaucratic (very far from the lean mean machine they project to the outside world). We'll see.