Yup. When you can measure how useful marketing spend is, it gets redirected in more optimal ways for the goals of those with the marketing budgets. It's of cou

Yup. When you can measure how useful marketing spend is, it gets redirected in more optimal ways for the goals of those with the marketing budgets. It's of course completely possible that I'm totally wrong in every way, but I'm under the impression that the primary goals of those with marketing budgets do not generally include supporting journalists holding those in power to account.