Information bias - most people understand what revenue is and hence use this metric to judge a company. And mind you, I am not saying that revenue is irrelevant

Information bias - most people understand what revenue is and hence use this metric to judge a company. And mind you, I am not saying that revenue is irrelevant to evaluating a company. It has its place in "the bigger picture". But it is easier to boast with revenue than it is with free cash flow. Look at the recent example of Intel [0] - the company likes to push positive indicators like revenue and profitability in this case; but those "positive" developments happened because they increased prices. Which generally is not a good sign, because this usually means that demand did not grow, only that the market is willing to pay a higher price for the same good. [0] https://www.ft.com/content/0e327b06-0149-3868-acbc-e27e8a15ba6e https://www.ft.com/content/0e327b06-0149-3868-acbc-e27e8a15b...