There are 3 major points that I can think of: 1- these are extremely easy to write. Some blogger at (for example) just needs to copy and paste the quarterly a

There are 3 major points that I can think of: 1- these are extremely easy to write. Some blogger at (for example) just needs to copy and paste the quarterly announcement, and bam he's got his article for the day. (it's quarterly results season at the moment, which is why you're seeing so many right now). 2 - Companies like to be in the news, and reporting about their incredible results is basically free advertising. So they have incentive to feed the announcements to bloggers. 3- it's become a trend for tech watchers to 'cheer' for their favorite company, and revenue reports have become some sort of proxy for a scoreboard comparing companies. This is a thinking along the lines of "if Google makes more than Apple last quarter, that validates my preference for Android". I'm not standing behind this line of thinking but it sure seems to be a popular pastime among tech commenters.