Tech companies pay PR companies (or PR professionals) to promote stories about their own success. Most news sites have an incentive to post pretty much all the

Tech companies pay PR companies (or PR professionals) to promote stories about their own success. Most news sites have an incentive to post pretty much all the content they have, as often as possible because there is a small upside in posting a story and essentially no downside. When a PR company comes to a news site with a story, the news site might as well run it. Tech companies pay PR companies to do this to: 1) Stay in the news (brand awareness) 2) Signal strength to vendors, partners, and distributors 3) Build up good press prior to a round of investment