Seems odd that the airlines keep talking about overbooking but while yes overbooking is an issue, it's not this issue. This issue is that UA wasn't overbooked b

Seems odd that the airlines keep talking about overbooking but while yes overbooking is an issue, it's not this issue. This issue is that UA wasn't overbooked but rather allowed someone to get kicked off who was already boarded because late staff wanted to catch a free ride. JetBlue doesn't overbook, but they have removed passengers already boarded who have not violated any rules, other than they wanted to accommodate other passenger(s). Overbooking is an issue, and they should either stop overbooking (though that means potentially higher ticket costs for everyone), or when they do overbook make sure they don't start boarding everyone until someone has agreed to not fly and offer the appropriate amount to get someone not to fly, such as the max amount or cash rather than a voucher. But once again, that's a different discussion, and SW and others should focus on the bigger issue at hand that UA violated.