I've read other market analyses that say basically the same thing - there's no money to be made in being a 'good brand', you'll do much better chasing either hi

I've read other market analyses that say basically the same thing - there's no money to be made in being a 'good brand', you'll do much better chasing either high-end market or competing on cost. That's why companies like Gap & Macy's are suffering, whereas each of Louis Vuitton / Burberry and H&M / TJ Maxx have been expanding like crazy.