I will happily take Southwest every time over UA. If that results in a small premium so I'm not hassled at every turn to spend more money (better seat, buy mil

I will happily take Southwest every time over UA. If that results in a small premium so I'm not hassled at every turn to spend more money (better seat, buy miles, buy WiFi, buy a lounge pass, etc), have an easier boarding process and a larger seat to boot? There's no comparison. Don't get me wrong: there are purchasing options on SWA also, but they are less pushy about it and last time I checked their prices were lower. The only reason I have United miles is because they're the best direct choice for business class travel to South America and at that fare class most items are bundled but still no free wifi. And just like their vouchers their miles are essentially unusable. I recently priced Houston to London with an eye to using miles to upgrade to business. It required $2000 in fees for two people plus the miles on top of the higher airfare required to get an upgradable seat. British Airways could ask me to sing Hail, Brittania every hour and I'd still take them over UA because​ they're so much cheaper.