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In the space of a decade the share of the UK advertising market going to UK regional and national newspapers has declined from nearly a half to little more than
by mudil 10y ago
In the space of a decade the share of the UK advertising market going to UK regional and national newspapers has declined from nearly a half to little more than 10 per cent.
Money which had been spent on journalists holding those in power to account, particularly at a local level, has been transferred to two US-owned digital platforms which exist purely to exploit content rather than create it.
- battlebot 10y agoBig yup! Journalism as a profession is dying/dead and with it, we have lost a major check against oppression. My city get vanishingly little news coverage and so residents are not well informed unless they attend city council meetings, which nobody does. It's a city run by real estate people, mostly.
- Kalium 10y agoYup. When you can measure how useful marketing spend is, it gets redirected in more optimal ways for the goals of those with the marketing budgets. It's of course completely possible that I'm totally wrong in every way, but I'm under the impression that the primary goals of those with marketing budgets do not generally include supporting journalists holding those in power to account.