There is no "win" for the consumer here, same as when airlines decide to re-provide free food or free checked bags - these things get baked into the price of ti

There is no "win" for the consumer here, same as when airlines decide to re-provide free food or free checked bags - these things get baked into the price of tickets, nothing is free. They are marketing. Rather than spend a million on ads, they spend a million on less efficient flights (by not overbooking), but hopefully getting more customers than ads would have gotten given this is a hot-button topic.