> But, how do you think that a browser could theoretically penalize a website? Easier to do on a search engine. But for a browser they already do: many browser

> But, how do you think that a browser could theoretically penalize a website? Easier to do on a search engine. But for a browser they already do: many browsers are or plan to call out sites that don't use HTTPs. Or as another example: the warning that happens when you try to access a page that uses a self-signed certificate. Granted the penalty needs to be proportional to the crime. So maybe the penalty and value add go together. If the value add is a useful feature that everyone wants and demands then not having it becomes a penalty to the sites that don't offer it.