That's an insightful point -- you're going to chase people away if you present something as easy and it turns out to be hard. But if you say, "there's a path u

That's an insightful point -- you're going to chase people away if you present something as easy and it turns out to be hard. But if you say, "there's a path up this mountain, it's a hard climb but the view from the top is great", you take the sting out of setbacks. Maybe the weather was bad and today wasn't the day for a climb. Maybe you need to work your way up to it by going partway a few times before attempting the final ascent.