IoT software developer here. I just came out of a meeting regarding future cloud infrastructure for our devices (we have a simple poll-and-pull setup for update

IoT software developer here. I just came out of a meeting regarding future cloud infrastructure for our devices (we have a simple poll-and-pull setup for updates now, but want do address devices from outside the home network). I have no clue what CloudFlare is offering with this announcement. Can a CF person please explain?