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Looks like Dropbox starting popping up recently on the media. Looks like PR push. Maybe preparing for IPO.
by skolos 9y ago
Looks like Dropbox starting popping up recently on the media. Looks like PR push. Maybe preparing for IPO.
- sunsu 9y agoIt clearly says that in the article: "The San Francisco-based startup, founded in 2007, has been meeting with bankers to discuss plans to sell shares in an initial public offering"
- pdelbarba 9y agoI'm really starting to appreciate how cynical we've all become about how these corporations operate. They've always "been evil", but now it's just assumed.
- TeMPOraL 9y agoEven stubborn people learn eventually if they get burned enough times.
- shimon 9y agoThe company is overtly preparing for a big public sale of its shares. As part of that it is conducting press outreach with the goal of talking up how well it is performing. Seems roughly comparable to a company that's about to launch, say, a new electric car running a campaign to get people talking about how fun it is to drive electric cars. Other than the clear effort to get coverage from journalists, is there really something nefarious going on here?
- sdflkd 9y agoInteracting with media / marketing seems to be considered evil on HN. Probably because it's easy to abuse.
- pdelbarba 9y agoIt's probably just a case of too many of us having to deal with the day to day struggles imposed by the friendly office marketing dept ;)
- pdelbarba 9y agoMaybe evil was the wrong word to use given the context. My observation is merely that rather than saying "oh, they've been in the news a lot recently" it's now "oh, their marketing department has been working overtime on an astroturfing campaign ahead of a possible IPO"
- kooshball 9y agoThat is not what "astroturf" means.
- pdelbarba 9y ago"Astroturfing is the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by a grassroots participant(s)" So pushing articles on HN and other outlets doesn't qualify I guess?