Now that you've done the optimism, let me help with the pessimism. >1. Amazon builds the service such that brands loose their power. All the negative psych/soc

Now that you've done the optimism, let me help with the pessimism. >1. Amazon builds the service such that brands loose their power. All the negative psych/social phenomena of brand culture are gone, and with it, btw , all the ads. Brand culture is alive due to marketing / advertising. $AMZN wants to be paid to market / advertise. It's more likely the case that brands will be able to pay to have their brand identified via the cam (giving additional points) or have their brand (in a similar style) recommended to the user via the app / website. >2. High security + physical on and off switch make for an improved privacy situation , especially if you consider the current state of webcams. Agree, but a physical on and off switch makes the biggest selling feature useless: speech. Alexa loses it's cool if I have to constantly turn it on and off. And, heck, at that point, why not use a normal camera? >3. Amazon builds the style consulting service as a positive service, consulting with feminists and psychologists, not using dark patterns, but to the opposite, using empowerment regarding bodies, etc. This may also building a fashion social network focused on positive feeling, maybe by limiting to the close social circle, or something else, because the goal here isn't attention, like facebook. You will not convince me that this point is not in jest. The product is not a "feel good at any size" product. If it were, it's have a small utility for an even smaller group - this product is to _increase_ the importance of "fashion". >4. That service would be good, it would really help women look their best. I don't see how this is the conclusion from #3. >5. Clothes become more affordable. It wouldn't do much. $AMZN doesn't have much power in the fashion market.