It's easier and cheaper. Apple's higher-margin prices allow them to spend more on things like design, usability and really great marketing. If you're selling c

It's easier and cheaper. Apple's higher-margin prices allow them to spend more on things like design, usability and really great marketing. If you're selling commodity products, the best you can do is make it difficult to compare to the other products. Go mattress shopping, you'll see what I'm talking about.