> Because that can't make you more money. The only reason why doing that would make sense if you want to purposely do harm at the cost of making profits. Of co

> Because that can't make you more money. The only reason why doing that would make sense if you want to purposely do harm at the cost of making profits. Of course it can make you more money! You can charge your competitors rent to stay out of the slow lane, and you can make your own subsidiary services artificially preferable to consumers (and therefore more profitable) by throttling the competition's bandwidth. Your UPS analogy doesn't fit at all. UPS would have to own Jet, and Amazon would have to have no choice but to use UPS delivery for a large subset of its customers (remember that broadband service is an effective monopoly in large portions of the US). UPS would absolutely be able to slow down Amazon's packages, because that's what eliminating net neutrality literally means: ISPs are no longer required to treat all packets equally, they can pick and choose which traffic gets priority, and naturally they're going to prioritize their own, or those that have paid an extra tariff to get in the fast lane. Amazon's products would either be more expensive, because they're paying that tariff; or they'd have inferior delivery time. Either way, UPS profits, not because of the quality or speed of their service, but because they have the ability to degrade the quality of their competitors. In a non-net neutrality world, faster != expensive (at least not any more than is already the case). Consumer choice == expensive. "Faster" would remain under the control of the ISPs, exactly as it is right now.