This is a great real world example of why you shouldn't pay attention to what your competitors are doing, but develop your own product the way you envision it.

This is a great real world example of why you shouldn't pay attention to what your competitors are doing, but develop your own product the way you envision it. Regardless of their intent, the truth of the matter is it looks like they're leaving behind the simplicity that made them successful because a competitor is gaining market share.