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> Robinhood's massive growth is being driven largely by their target of "millennials" (ie. young adults) coming to the platform without any allegiances to legac
by squeaky-clean 10y ago
> Robinhood's massive growth is being driven largely by their target of "millennials" (ie. young adults) coming to the platform without any allegiances to legacy brokers.
Are you sure about that? I'm the only person I know in my age group using Robinhood. But it's gotten popular with my parents and their friends for example. My mom tried to sign up for Gold before I stopped her.
I don't think they're enticing millennials, just anyone who doesn't understand finance or trading very well, which it seems is most people.