Many people believe that the sole reason the Japanese car companies started to beat the American car companies in the late 80s was because of quality. I think t

Many people believe that the sole reason the Japanese car companies started to beat the American car companies in the late 80s was because of quality. I think that is only part of the reason... To me, the biggest reason was choice and the purchasing process. When you went to buy an American car you literally had about 1000 options (and that might be too low of a number). When you went to buy a Japanese car you had like 3 options: SL, GL, SE (as an example), and about 3-5 colors to choose from. That was it! We can see the same thing with computers today, and Apple is the equivalent of the Japanese car makes in terms of choice. Guess what, it works!