Seems pretty clear to me that this is just an intitial step. Echo Look as is may end up being very popular in its own right, but the end goal is probably to mov

Seems pretty clear to me that this is just an intitial step. Echo Look as is may end up being very popular in its own right, but the end goal is probably to move beyond evaluating your existing wardrobe, and eventually making recommendations for clothing sold thru Amazon that you can try on virtually right at home. We've had that for glasses for a while, and believe some startups have already tried this for clothing. Retail stores are shuttering at an increasing rate as things move online. But buying clothes online requires supporting lots of returns. Imagine you work at Amazon. You have an insane amount of computing power and very capable big data teams. You are tasked with building up clothing sales and minimizing returns. AR is on the horizon but not here yet. So what could you release today to move towards your goals?