That's the same problem that General Motors has (had?). Too many sub-brands and models that are almost all the same (lots of badge engineering) and are renamed

That's the same problem that General Motors has (had?). Too many sub-brands and models that are almost all the same (lots of badge engineering) and are renamed constantly, nobody knows exactly what's what, and so they go to Toyota or Honda and pick one of the few models that everybody can immediately recognize.