8 ms·
You can't out-Apple Apple. It's been tried many times. No personal computer company besides Apple has succeeded at selling a lifestyle like they do. That's wh
by mithaler 16y ago
You can't out-Apple Apple.
It's been tried many times. No personal computer company besides Apple has succeeded at selling a lifestyle like they do. That's what product names like that are for--describing the sort of person a product is intended for. Since non-Apple laptop manufacturers don't aim their products at specific enviable lifestyles and instead try to market to everyone, they don't use names like that and instead opt for nondescript numbers.
- stcredzero 16y agoI think Apple is picking out demographics/cohorts that are the most profitable, then marketing directly to them. It makes perfect sense for them to market to the style-conscious. Style-conscious demand gives the producer the opportunity to make a profit through the value-add of design. This isn't shallowness. It's very smart economic thinking.