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> I think these companies thrive with a confusing market I don't understand why this is so common, that confusing and ultimately making people unhappy is someh
by perplexes 16y ago
> I think these companies thrive with a confusing market
I don't understand why this is so common, that confusing and ultimately making people unhappy is somehow good for business. Does it actually work this way? I mean, it seems Apple is doing okay and makes customers generally very happy with their products - are they the only exception?
- pyre 16y agoI think that the issue is that Apple spends the time to make quality products, while other manufacturers might just spend the time to make a product that is 'just good enough.' If someone were to be able to do direct comparisons between a 'good enough' and a 'great' product, they wouldn't even think twice about the 'good enough' product.
- jrwoodruff 16y agoIt's easier and cheaper. Apple's higher-margin prices allow them to spend more on things like design, usability and really great marketing. If you're selling commodity products, the best you can do is make it difficult to compare to the other products. Go mattress shopping, you'll see what I'm talking about.