If you are buying a straightforward diamond solitaire ring, go for it. blue nile, ebay, whatever. But if you have something particular in mind, suck it up, go

If you are buying a straightforward diamond solitaire ring, go for it. blue nile, ebay, whatever. But if you have something particular in mind, suck it up, go to a jeweler and pay full price. But haggle. Don't pay sticker.