Think of competitors as friends. They bring you business. Yes, it helps you that the taxi can have a phone with lyft in the same car. It gives the illusion of

Think of competitors as friends. They bring you business. Yes, it helps you that the taxi can have a phone with lyft in the same car. It gives the illusion of choice and it gives an alternative to the driver. In the end, your business has 90% market share. It's not going away overnight. Market share is actually self sustaining and it's giving you a strong edge for the future. Competitors don't have 1/10th of the cash. If they get try to compete on subsidies, they'll get a peak of traffic and run out.