It probably also helps to be a talented public speaker and he is reputed to be a very good one. http://blogs.ft.com/rachmanblog/2010/02/the-secrets-of-malcolm-

It probably also helps to be a talented public speaker and he is reputed to be a very good one. http://blogs.ft.com/rachmanblog/2010/02/the-secrets-of-malcolm-gladwell/ http://blogs.ft.com/rachmanblog/2010/02/the-secrets-of-malco... Generally speaking lot of bestsellers, fiction or non fiction, can be synthesized as: - give to the reader pre-digested, easy, spoonfuls of information. - give to the reader something to quote so that he can appear smart to his friends. - try to be appealling enough to be interviewed on TV.