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I honestly think that Yahoo! could have left the search engine alone. That market's moved on. Bing users only use Bing for some kickback rewards/when they're fo
by BlackjackCF 10y ago
I honestly think that Yahoo! could have left the search engine alone. That market's moved on. Bing users only use Bing for some kickback rewards/when they're forced to. Everybody else migrates to Google. Maaayyybe if they offered something drastically different (kind of the way that Duck Duck Go did with privacy) to make themselves stand out, but I feel like the search engine ship had already sailed at Yahoo! Honestly, I would have simplified and slimmed down the homepage. The Yahoo! homepage was a fucking design disaster. Just have it focus on the things that really mattered - some news elements, fantasy sports, and maybe email. Everything else can go.
A browser like Brave would have been a good move, particularly in junction with tightening up security on the tech side. It would be like doing community service to try and right the wrongs of the past, or something, ha!
The problem I saw with Yahoo! was that it was a business with no focus. They acquired Tumblr... and then did nothing with it, which was perplexing. Tumblr has a youth market, and if Yahoo! had actually done stuff to improve the Tumblr experience, they really could have put that $1 billion they wasted in acquisition to use via marketing/ads. Hell, maybe they could have somehow capitalized on Vine folding and turning Tumblr into a bigger video platform (the layout loans itself well to it.)
- wand3r 10y agoInteresting. I agree with almost everything. Still think search is huge. A highly customizable, secure private search engine. Your own pagerank. I also think we agree that there was a lot of verticals to explore and strategies to employ but hers turned out to not be a good one. I think it was possible