That's misleading on purpose. "Houseold" accounts for children, single income families, and ignore benefits and unemployment. Last but not least, it's scaled f

That's misleading on purpose. "Houseold" accounts for children, single income families, and ignore benefits and unemployment. Last but not least, it's scaled for the UK, not London. If you are a male in your 20-40, living in London, being the source of income for your household. 70k couldn't be further from rich.