There is a lot more to the Trump victory then the Trump brand having name recondition, as there was and still is a real trend in politics that makes it almost i

There is a lot more to the Trump victory then the Trump brand having name recondition, as there was and still is a real trend in politics that makes it almost impossible for a mediocre well mannered insider to campaign effectively against an opponent that is willing to get emotional on stage, that is pretty symptomatic for divided societies undergoing change. Trump ran as "angry man" at a time when the public was angry with the dishonest elites and was greatly aided by the fact that the democrats failed to offer an electable candidate as an alternative. In order to beat someone like Trump when their message of anger and loss resonate with the public, you cannot really depend on connections and advisors no matter how well funded the candidate might be. Someone will still have get on the stage and follow through in a way that resonate with the emotional state of the public and that mean someone willing to go off script and screw up.