The "make sure people hear about it" part is non-trivial, and assumes that you already have a minimal audience that cares about your work. In other words, you'

The "make sure people hear about it" part is non-trivial, and assumes that you already have a minimal audience that cares about your work. In other words, you're already networking when you're trying to get people to pay attention to you. The article provides a set of practical lessons intended to help you with that.