It seems to me that the Yahoo! brand was perceived as destroyed, and simply milked for as much short-term profit as was possible. Security was completely sacrif

It seems to me that the Yahoo! brand was perceived as destroyed, and simply milked for as much short-term profit as was possible. Security was completely sacrificed, and there was never any vision for building brand loyalty despite having highly-loyal properties (e.g. tumblr/flickr/fantasysports/finance). Long-term value is not built with short-term thinking.