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I wouldn't say Yahoo killed Tumblr. At the time of acquisition, Tumblr's growth was flattening. It also had a poor transition into mobile. I don't recall of Ya

I wouldn't say Yahoo killed Tumblr. At the time of acquisition, Tumblr's growth was flattening. It also had a poor transition into mobile. I don't recall of Yahoo forcing any UX or integration objectives on Tumblr, other than to start monetizing which eventually included the use of Yahoo media sales agents. Tumblr's product simply didn't keep up in the race for attention.

roadbeats 10y ago
Tumblr isn't innovating since they bought it. That's why it can't compete, because nothing Yahoo owns can compete.
- coralreef 10y ago
  I mean, I would fault Tumblr's CEO David Karp then, who is the original founder and still CEO. I guess you could blame Yahoo for not replacing him, but either way, its so easy (and popular) to just blame Yahoo.
- bigbugbag 10y ago
  Yahoo's shares of alibaba can compete.
bigbugbag 10y ago
Yahoo filtered out "adult" content, this is a dead giveaway that it at least attempted to kill tumblr.
- coralreef 10y ago
  Not true, that had nothing to do with Yahoo. If you want to be on the mobile app stores, you have to filter adult content availability out of your app. Tumblr always had a permissive approach to NSFW content, you just had to flag your blog as such so it didn't turn up in Tumblr search reuslts. Src: https://tumblr.zendesk.com/hc/en-us/articles/231885248-Adult-content https://tumblr.zendesk.com/hc/en-us/articles/231885248-Adult...