Wansink strikes me as an extremely bright, creative researcher. His problem seems to be that he didn't collaborate with people who were strong methodologists.

Wansink strikes me as an extremely bright, creative researcher. His problem seems to be that he didn't collaborate with people who were strong methodologists. If anything, he reminds me of a lot of brilliant researchers, who are too confident in their methodological prowess. (And this is the outcome that should have been avoided through collaboration).