If: 100 phone calls -> 10 meetings 10 meetings -> 1 contracts To get 100 contracts, just make 10,000 phone calls. Find your ratio and start from the top. In

If: 100 phone calls -> 10 meetings 10 meetings -> 1 contracts To get 100 contracts, just make 10,000 phone calls. Find your ratio and start from the top. In the beginning, improving ratio is not as importatnt as increasing your denominator. Just get out there.