not sure what products/software are you selling, as a guide you can do these; - having a chinese version of your website/store is a must, the larger portion of

not sure what products/software are you selling, as a guide you can do these; - having a chinese version of your website/store is a must, the larger portion of the china market still use chinese as their first language. pls get local chinese n not some foreign translator, it an't the same. - forums and micro-sites as huge there, you need to cross site promote your items. all these websites have huge followers which you can convert quite easily if you done your promotion correctly. - advertising on the local search engine/portal. google is not that large in china, baidu, sina, etc are bigger there, know where the searched traffic comes from. - if you have actual products, local endorsement come in very useful. the internet still just appeal to the younger generation, the older generation still use TV as their primarily source of information. with a local celebrity endorsement, acceptance of your product is much easier.