3 ms·
That totally scales if the new user long term value is sufficient to recoup these 5 months. These 5 months free are an investment, that may or may not pay off,
by donmatito 9y ago
That totally scales if the new user long term value is sufficient to recoup these 5 months. These 5 months free are an investment, that may or may not pay off, but if it reliably pays off, then yes, it is a very healthy customer acquisition strategy.