Laws are just our social norms ("how we do things around here") codified into actionable rules. Social norms develop and act much faster than laws, and I would

Laws are just our social norms ("how we do things around here") codified into actionable rules. Social norms develop and act much faster than laws, and I would suggest they are more powerful. In Uber's case, publicity about their underhanded tactics have caused huge numbers of people to delete the app. We don't have Uber where I live, but a visitor who suggested getting an Uber to the airport elicited an instant "No way I'm using those scum" reaction from me. That hurts Uber far more (and far more quickly) than any legal process. I think the big lesson here is that you have to consider social norms at least as carefully as you do legal requirements. That's painful for software people because we love precision and predictability, so laws are cool and all those nebulous and confusing opinions that you have to talk to people to understand are icky.