Without disputing any of your comment, I find it interesting that "the customer" (or what we might call the "end user") is never mentioned in this graph of stak

Without disputing any of your comment, I find it interesting that "the customer" (or what we might call the "end user") is never mentioned in this graph of stakeholders and their competing concerns. Neither customers nor the serving of any sustainable purpose are mentioned in TFA either, although outside investors are added to the mix. The ideal business model would be (I should say, is) to make money without doing any particular thing at all. Indeed, last I heard, that is a growth sector.